2). Pertaining to page 195, complete objective 1, 2, 3, 6 OR 7. (Choose only one to complete).
Today’s assignment was to complete one of the objectives on page 195. The one I picked was objective 3. This objective talked about finding an argument that can appeal to fear.
One of the advertisements that I found was “Living in a social world-Tropicana"
That living in a social world means we are faced with hard things that come into our lives. Of the main ways, that strikes fear in most peoples life is cancer. Cancer is something that a lot of people are faced with and it strikes fear in the loved one around them. One of the most common cancer is skin cancer, this strikes fear in the people they are close with because it shows them they need to be careful. In such ways they should be wearing sun block. One of the mainstream companies who use this means of advertising is Tropicana.
The sunscreen manufactures love using skin cancer as there means of advertising because it will get people to buy and use there product because they are afraid of getting skin cancer like there loved one has.
Hello there. You did a great job on explaining the concept of appeal to fear. I also wrote on the same topic. The example you gave is amazing! I think that cancer is one of those things that creates fear instantly. The word itself when heard, scares us so deeply. The sunscreen company definitely is using it as a means to change our feelings and thoughts, to make us fearful, and to persuade us to buy their product. What a strategy! This shows us how appeal to fear is so influencing in our lives. You did a great job by choosing this advertisement.
ReplyDeleteHello I think you did a great job at discussing fears appeal on emotion. I think you had a wonderful example discussing the fear behind cancer. Cancer is something that everyone can some how relate to in some way of their life, wither it be someone being affected in their family or just hearing about it from others. It is very interesting how you discussed the way this company markets towards this peoples fears in order to sell this product. Personally, I can somewhat relate to your example if I knew that there is a possibility to avoid or prevent myself from getting cancer I would take that extra step.
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